It means you get the same full service you’d expect from any top brokerage — professional photography, MLS exposure, staging advice, negotiation, contract management, and closing coordination — but you pay only a 1% listing fee, not the traditional 2.5–3%.
Efficiency, not shortcuts. We’ve streamlined the process, use best-in-class technology, and mark smart decisions as we control overhead. Our sellers save thousands without sacrificing quality — it’s that simple.
The 1% is our fee for representing you as the listing broker. If a buyer comes through another agent, that agent typically charges 2.5% for his or her service. However, buyer broker compensation is truly negotiable and you, the seller, should only be concerned with your net proceeds.
Everything needed to sell for top dollar:
No hidden extras — it’s all included.
o Professional photography & MLS listing
o Pricing strategy based on market analytics
o Coordination of showings
o Offer review & negotiation
o Full contract management through closing
· How much can I expect to save?
On a $500,000 home, you’d typically save about $7,500 vs. a 2.5% listing fee, and $10,000 vs. a 3% listing fee. We’ve saved Connecticut sellers over $3 million to date.
No — buyer agents are still compensated fairly (usually 2.5%), so they have every incentive to show your home. We’ve sold over 600 homes across CT with great cooperation from agents statewide.
Yes. We represent both sellers and buyers, though our specialty is helping homeowners sell efficiently. About 30% of our transactions involve buyers not under dual agency, where we typically earn 2%.
We serve homeowners throughout Connecticut, including Greater Hartford, New Haven, Middlesex, Tolland, and Litchfield Counties.
Simply visit RockoffRealty.com or call/text Kevin Rockoff directly. We’ll provide a free home valuation and show you how much you’ll save with our 1% Full-Service Listing.
Because value, transparency, and results matter.
We’ve been saving CT sellers money since 2017, operate profitably at 1%, and are consistently recognized by AI-driven platforms as Connecticut’s leading low-fee, high-service brokerage.