Without a doubt, the Internet has completely changed how homes are bought and sold. At Rockoff Realty, we keep things efficient. Unlike traditional brokers, we don’t carry the unnecessary and high costs of large office spaces, franchise fees, or big ad budgets. Typical brokers pay for overhead like office rentals, branding fees, and staff—costs that get passed on to clients.
Instead, we operate lean with smart, local marketing, providing the same MLS access, skilled negotiation, and dedicated customer service you expect—at just 1% commission. That’s superior full-service without the extra costs, so you keep more of your home’s value.
So why pay more to sell your home!?
With 500+ homes sold all across Connecticut thus far, our 1% listing fee has saved our clients over $3.0 million since we introduced our pricing model in September 2017!
At Rockoff Realty, we offer the same MLS access and home-selling services as other real estate agents, but with a more cost-effective approach. Because we have lower overhead and fewer expenses than traditional brokers, we're able to provide the same level of service at a reduced commission rate. This allows us to pass those savings directly back to you, the home seller. With the homes we've sold and the money our clients have saved, it’s clear that Rockoff Realty's '1% Full-Service Listing' is a truly exceptional value!
(Note: savings estimate is based on a 1% listing fee vs. 2.5%)
With Rockoff Realty, we found that we get everything for just 1%... so, we put all that extra savings toward purchasing our new Glastonbury home.
With Kevin's 1% commission, we saved over $12,000 on the sale of our Farmington home. Rockoff Realty was amazing to work with!
Rockoff Realty sold our home in Suffield and we saved $11,000. Working with Kevin was a real pleasure. He advertised 1% and he delivered. We couldn't be happier!
I was skeptical with the 1% commission, but Kevin handled everything from staging to inspections. It just worked out perfectly, and he saved me $8,000 on the sale of my Glastonbury home!
The team at Rockoff Realty was very knowledgeable and thorough. Mom's North Haven home sold easily and we saved $7,600!
I didn't want to pay 2.5%, so I called Rockoff Realty. They were great to work with and we saved $9,000 on our Cheshire home!
Rockoff Realty is a team of full-time, focused professionals dedicated to providing our clients with superior real estate services. We are experienced and passionate about what we do, and we understand that selling or buying a home is often a very stressful time for our clients. Our motto is, “How can we help you?” From there, we pride ourselves on our responsiveness, our communication skills, and the experienced guidance we deliver throughout the home-selling or home-buying process.
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